ABOUT
I believe that being candid, authentic, innovative and resilient are key to thriving in today’s world. My blog is a place where celebrating one’s personality, sense of humor, and heart are at the core of my site’s mission. Connecting with the world is what brought me to start Goitseone N. Malatsi as a Brand.
Goitseone is an experienced marketing professional with over six years experience in sales, digital marketing, strategy, public relations, content marketing, SEO/SEM optimization, marketing campaigns, and paid media management. Proven successful at strategic marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Skilled in utilizing digital marketing principles to reach and engage target markets, alongside maintaining media relations and enhancing brand awareness through innovative digital media strategies
Academic Qualifications & Institutions
My educational journey has equipped me with a diverse skill set and a deep understanding of various domains.
Google-
Digital Marketing & Google Ads Management
From Google, I gained expertise in managing Google Ads campaigns and mastering digital marketing strategies. I learned how to effectively target audiences, optimize ad performance, and analyze data to drive successful online marketing campaigns. This training provided me with the skills to create impactful digital marketing strategies and achieve measurable results.
University of Botswana-
Marketing
Earning a degree in Marketing from the University of Botswana provided me with a solid foundation in marketing principles and practices. I studied consumer behavior, market research, advertising, and strategic marketing management. This comprehensive education enabled me to understand market dynamics and develop effective marketing strategies tailored to various industries.
University of Cape Town-
Digital Transformation Strategy. Brand Management.
At the University of Cape Town, I studied brand management, gaining insights into building and managing strong brands. I learned how to develop strategic marketing plans, understand consumer behavior, and create a compelling brand narrative.
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In my Digital Transformation Strategy course at the University of Cape Town, I explored the impact of digital technologies on businesses. I learned how to navigate digital disruptions, implement innovative solutions, and transform business processes to stay competitive in the digital age.
Botswana Accountancy College-
Enterprise Risk Management
My studies at Botswana Accountancy College focused on enterprise risk management. I learned to identify, assess, and mitigate risks within an organization, ensuring business continuity and resilience. This training helped me develop a proactive approach to risk management, essential for safeguarding organizational assets and achieving long-term success.
Insurance Academy Botswana-COP (Long-term insurance)
At the Insurance Academy Botswana, I specialized in long-term insurance. I gained insights into the principles and practices of insurance, policy administration, risk assessment, and claims management. This education provided me with the knowledge to understand the intricacies of long-term insurance products and effectively manage insurance operations.